Sandwiches and wraps are one of the go-to meals we could never resist! Aside from it being a convenient option for busy people, it is stuffed with meat and vegetables and smothered in sauces, which makes a complete and hearty meal, enough to make us feel energized for the day. But if you’re tired of your usual wraps, Jimmy John’s just released a new addition to their menu that you might want to try out.
Jimmy John’s is taking flavors of the Mediterranean with three new food items, including a Sabra Hummus.
The lineup includes the following:
- Mediterranean Chicken Wrap – A spinach tortilla wrap packed with Sabra Red Pepper Hummus, roasted chicken, feta cheese, olive tapenade, crispy cucumbers, sliced onions, tomatoes, lettuce, oregano, basil, and a drizzle of oil and vinegar.
- The Mediterranean Veggie Wrap – Featuring a spinach-made tortilla filled with Sabra Red Pepper Hummus, feta cheese, olive tapenade, crispy cucumbers, sliced onions, tomatoes, lettuce, oregano-basil, and a drizzle of oil and vinegar.
- Pita Jimmy Chips with Sabra Red Pepper Hummus – The perfect side meal to each wrap, this appetizer features crispy pita chips with Sabra Roasted Red Pepper Hummus for a spicy taste.
Kate Carpenter, Jimmy John’s Vice President of Marketing, said that they wanted guests to experience Meditteranean without having to pack their bags and travel. The wraps, according to Carpenter, capture the vibrant and refreshing flavors that make them perfect for summer.
Act fast this summer and take the last bite of summer; the new Mediterranean wraps and chips won’t be here forever, as they are served for a limited time only until further notice.
What’s The Buzz Around Jimmy John’s?
Jimmy John’s has been committed to their growth and innovation to cater to consumers’ changing preferences, and this has been reflected in its initiatives and new menu releases. This change started in September 2019 when Inspire Brands, the parent company of other fast food chains, such as Arby’s, Buffalo Wild Wings, and Sonic Drive-In, acquired Jimmy John’s as their new brand.
During the pandemic in May 2020, Jimmy John’s launched the “Freaky Fresh Bread on Demand” campaign, providing freshly-baked pieces of bread as a response to consumers’ needs and shortages due to panic buying. This move shows that they are one step ahead towards the needs of Jimmy John’s customers, serving more than just what they offer.
In April 2021, they launched the “It’s a Family Thing” campaign, where they informed guests about the high-quality ingredients and celebrated a family-oriented approach. This campaign not only highlighted what a family is but also promoted the prioritization of family health. This continued until their new Mediterranean flair menu. Each food item added shows the brand’s approach to selecting healthy and fresh flavors of the warm weather months for guests.
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Previous Limited Releases
As part of Jimmy John’s innovation for a more diverse menu, they released more limited-time food menu items this year. We’re sure that you missed some! But don’t worry, as Jimmy John’s consistently updates their limited-time menus as a substitute for those who have gone out of the menu. Check out the other limited-time food items that have graced the menu.
Firecracker Wraps and Confetti Cookie Sandwich
Last May, Jimmy John’s spiced up our summer with their release of the Firecracker Wrap and Confetti Cookie Sandwich. Paying homage to its name, the Firecracker is made up of a red jalapeño tortilla wrap and filled with salami, turkey, ghost pepper cheese, garlic aioli, Jimmy pepper, red pepper flakes, and kicked-up Firecracker Jimmy Chips.
After a spicy meal, guests can cool down with the Confetti Cookie Sandwich, which features two sugar cookies with sweet buttercream filling. The buttercream is rolled out in colorful rainbow sprinkles for an added sweet texture.
Salami Pesto and Lemon Berry Cobbler Cookie
Last March, Jimmy John’s introduced the Salami Pesto Wrap, which features slow-roasted tomatoes, Genoa salami, basil pesto, balsamic glaze, olive oil, and oregano, all wrapped in a garlic and herb tortilla. They also brought back the Caprese Salami Pesto Sandwich, which has the same ingredients but is placed on a French bread.
Jimmy John’s also introduced the perfect dessert option, which is the Lemon Berry Cobbler Cookie. This sweet treat has a soft brown sugar butter cookie with a hint of lemon for a zesty flavor and blueberries for a juicy filling.
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From The Club
As a tortilla wraps lover (I even eat them without filling), what I like about Jimmy John’s is that they also add flavor to their wraps to match the filling. Honestly, the Mediterranean new wraps are not the type of flavors I usually order at restaurants as it doesn’t sit well in my taste buds, but I don’t want to limit myself to trying new food. Who knows, I might just get my new favorite, and it’s a bonus that the wraps are a healthy option to snack on during the summer heat.