This fan-favorite candy is returning for the first time in over a decade. Altoids Sours, now known as Retro Sours, are returning to store shelves. Unlike the previous time, the comeback is managed by Iconic Candy, a company under family ownership that focuses on reviving popular old snacks and candies.
Iconic Candy always meticulously revives popular snacks. They start by understanding the historyF and gathering feedback from the people who used to love the food item. Then, they taste test to see if it’s really something that people will look back on. Iconic Candy is known for reviving so many popular snacks, such as Creme Savers, Reed’s candies, and BarNone chocolate bars.
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People are excited to hear about the revival of Retro Sours. Recently, a TikTok video from the 2024 Snacks and Sweets Expo featured Iconic Candy’s booth, showcasing the food items that they’ll revive, including the Retro Sours. People expressed positive thoughts about this; one even commented on Iconic Candy’s Instagram post about the possibility of the comeback of Retro Sours raspberry flavor, which is a childhood favorite.
The revival of Retro Sours is expected to be available in stores this coming summer and still be in their classic metal tins. While we don’t have the exact date of release, it’s confirmed that the popular snack will be available at the following retail stores: Hyvee, World Market, and Cracker Barrel.
The revamped Retro Sours are expected to hit stores this summer, and they will still come in their classic metal tins. While the exact release details are still under wraps, the products will be available at various retailers, including Hyvee, Cracker Barrel, World wMarket, and Five Below.
Iconic Candy’s Timeline of Revivals and Exciting Releases
Over the past two years, Iconic Candy’s efforts to revive popular treats have become so popular and made headlines in different news. In 2021, when they re-released Creme Savers, there was a lot of consumer buzz and attention from the media around them.
The return of BarNone, a popular brand now owned by Iconic Candy, was announced at the Sweets and Snacks Expo in 2022. The decision to bring back BarNone was informed both by the number of requests made directly by consumers and the high demand observed during social media campaigns.
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Let’s Talk More About The Retro Sours’ Comeback
Iconic Candy‘s latest news of reintroducing Retro Sours, formerly Altoids Sours, quickly made a buzz in the food industry. The excitement after hearing about the possible comeback spread through different social media platforms such as TikTok. With the 2024 Snack and Sweets Expo, Iconic Candy’s booth confirms the revival of the popular snack.
To ensure they would still receive the original approach, Iconic Candy meticulously recreated the original flavor of Retro Sours while maintaining the classic look in metal tin packaging. This gives importance to the elements and characteristics of the popular snack. This helps in maintaining the vibe and credibility and also makes it easier to market to people who already have the idea of the product. The snack will be released in a few retail stores like Walmart and Aldi.
The return of Retro Sours is not just to bring back an old product but to maintain its rich history in the food industry and, of course, to make people feel like they’re bringing back childhood memories.
From The Club
To all the people who have heard about the return of the popular Retro Sours, 90s kids will surely be the most excited! After all, it’s nice to see your childhood favorite snack return to the shelves. I personally love to see this happen soon! It’s also great that brands such as Iconic Candy keep reviving old but popular snacks. Not only do they make us happy, but they also provide more options for people while maintaining the rich history of the food industry.
