Calling all Beard Papa’s fans and dessert lovers, mark your calendars as your favorite cream puff place is celebrating their USA anniversary, and you’re invited! Get ready to claim exclusive deals and win prizes just by joining in the fun. We’re sure your remaining days of summer will be worth it when you have your free cream puffs by your side!
This August 8, 2024, beloved Japanese bakery chain Beard Papa’s is celebrating a significant milestone as this marks their 20th anniversary of sweetness in the USA. As a sign of gratitude, Beard Papa’s is giving away the following exclusive offers and prizes:

- $100 E-Gift Cards – Three winners will receive a gift card worth $100 by joining Beard Papa’s social media sweepstakes. All you need to do is head over to Instagram and hit follow, double-click to like the post, and tag to officially join the giveaway post.
- Free 6-Pack Boxes – Two lucky winners in every in-store events will have the chance to win a free 6-pack of cream puffs.
- Triple Loyalty Points – Beard Papa’s loyalty program members will automatically get triple points when they purchase any treats through the official website or app on August 8.
- $8 Off 12-Pack – When you purchase any of Papa’s Faves 12-pack in-store at all USA locations on August 8, you will receive a $8 discount.
Mark Nathan, Marketing Director of Beard Papa’s, invites loyal fans and new fans alike to celebrate the chain’s 20th special anniversary as they were thrilled about the world’s warm support for their treats.
For more information regarding Beard Papa’s 20th Anniversary celebration and variety of promotions, head over to their official website and social account: Facebook and Instagram.
The Cream Puffs That Started It All
Would you believe that the international bakery chain Beard Papa’s only started in a small town in Osaka, Japan? People around the town couldn’t resist the aroma of Yuji Hirota’s bake shop, so they made sure to make a stop whether they were on their way to work or coming home to their families. His fluffy Santa Clause-like white beard was what made guests call him Beard Papa.
Soon enough, children began to ask him when he was going to make a new treat, so he decided to make a pastry as soft and fluffy as his beard; thus, the natural cream puffs and variety of delectable custards were born. People in his town loved it so much that he decided to open another store to accommodate his guests. He never stopped working until he mastered his own recipe, which is actually the same recipe being used in all Beard Papas stores in Japan, the USA, Australia, Indonesia, Canada, and many more countries where Beard Papa’s is built.
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Let’s Talk About Cream Puffs
What’s so special about these Beard Papa’s cream puff that made them world-famous? The double-layered puff-choux on the inside and pie crust on the outside hold the mixture of whipped and vanilla bean custard cream filling, all made of natural ingredients. The thing that makes it special is the simplicity of the taste, making a filling dessert after a heavy meal.

But if you prefer much sweeter and tastier delicious treats, you can customize your own bite cream puffs to fit your liking.
First, choose among the following shells:
- Original
- Chocolate Eclair
- Green Tea Eclair
- Honey Butter
- Crispy Almond
- Oreo Cookie Crumble Eclair
- Strawberry Eclair
- S’mores Eclair
Second, choose among these fillings to go inside of your shell:
- Vanilla
- Green Tea
- Chocolate
Not in the mood for cream puffs? You can choose any of these desserts menu that they offer:
- Creme Brulee
- Fondant Cake
- Cheesecake
Get More Exclusive Deals
Fans of the chain, now is the perfect time to register for Beard Papa’s Loyalty Program with their limited-time Triple Loyalty Points and exclusive promotions up for grabs! Signing up is easy; all you need to do is create an online ordering account at Beard Papa’s official website and sign in to earn points, redeem rewards, and view your dashboard tier.
- Puff Maker Tier – A dollar spent is equivalent to one point
- Puff Lover Tier – A dollar spent is equivalent to 1.5 points
- Big Papa Puff – A dollar spent is equivalent to two points
The higher the order, the more points you will earn for every order!
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From The Club
The thing that pulls me closer to Beard Papa’s is the vibe of their place. Imagine sitting down, with a creampuff in hand and a book in another. Sounds like a delightful experience, right? Beard Papa’s classic vanilla custard will always be one of my comfort snacks (probably the world’s best cream puffs), especially since I prefer light-tasting snacks over tasty ones. It’s nice to know that I will have a chance to win any of their US anniversary promo giveaways. I do hope I score those 6-pack boxes!